Essential Elements for Branding Your Startup
MARKET ANALYSIS
Know the market trends, competitors, and your target audience.
Some helpful tools include:
COMPETITIVE ADVANTAGE
Decide on your unique value proposition—research what will make you stand out.
Here’s a simple template to help you develop your value proposition:
“We help X do Y doing Z.”
BRAND NAME
Choose a name that delivers your brand message and story and resonates with your target market.
Some helpful tools include:
CORE BRANDING ASSETS
Create a logo that reflects your brand and set design guidelines for all materials to ensure consistency.
Your guidelines should include:
- Typeface details
- Color specifications
- Logo styles
- Logo best practices
- Design elements
- Imagery use and style
ONLINE PRESENCE
Establish your online voice and visual style and deliver consistent communication on all channels.
Some helpful tools include:
Get more branding tips in our article 5 Branding Tips for Startups.
